Second 'micro' session and back on home ground with a crash course on the creative brief and an 'audience participation' exercise in spotting the proposition by working back from a number of ads.
Tried to broaden the teaching methods as much as possible, so made use of the board, the handouts and three juggling balls! (specially purchased to illustrate the 'throw three propositions, catch none' principle of simplicity in advertising)
Everybody seemed genuinely interested in the subject - and even more interested in the chili chocolate that was the subject of the example brief.
They may only be ten minutes each, but I feel these sessions have been really helpful. Not just for the experience of planning and delivering my own lesson, but in seeing how others approach it and by learning form one another.
Happy half term... back soon.
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